About Nachuraru

In Nachuraru, we create clothing and products made from sustainable materials. That explains our company name: Nachuraru - which means 'natural' in Japanese.

It all started with a desire to create comfortable clothing for our friends' newborns. As a baby's skin is soft and extremely sensitive, we began our search for the material most suitable for such delicate skin - Organic cotton.

We believe that babies should feel as comfortable as they were in their mother's womb and comfort is the top priority in our product line. Besides having amazing natural properties beneficial for your little one, organic cotton is also friendly to the environment!

A mother’s comfort is also important to us and our clothes are designed to be not only chic, but also simple and fuss-free for mothers.

What sets us apart from other organic cotton children clothing retailers? We are a local startup from Singapore having our own brand trademark. We work closely with fellow organic partners like Kalila Organics, Alondra, Pognae and Baby Anthyllis because we believe our children deserves the best. We provide an e-commerce platform for customers to shop online as well as a physical store for customers to visit. We hope to educate our customers on the differences between organic cotton vs other materials allowing them to feel it first hand.

We provide organic cotton clothing, soft toys, newborn gifts/hampers, accessories and baby care products for children age between 0-5 years old. Coming soon, we are looking at to provide customization of your baby's name or initials on the apparel. A personalized baby blanket or swaddler will make it uniquely yours. They also make a special gift which any mother will appreciate!

Wrap your baby in Nachuraru – Where comfort is natural.